As the entertainment industry changes, so too does the basic core of celebrity. In this era of cable television, social media, user-generated content, and the mass accessibility of information, power has shifted away from the actor of old and into the hands of talent who are famous for being themselves. Branded personalities, lifestyle experts and reality stars have the necessary authenticity and credibility with both the general public and brands to effectively communicate messages and generate profits. Mortar Media harnesses and exploits this power for the benefit of our clients and the various stakeholders with whom they do business.
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